Content marketing is firmly cemented as one of the most popular online marketing techniques, and this will continue into 2015. If you aren’t using content marketing to its full potential you are missing a massive opportunity that you can bet your competitors are capitalising on at this very moment.
In the coming year, content marketing should be at the heart of your online marketing strategy and here are some top techniques for 2015.
Infographics
Everyone is doing infographics, but so few marketers are doing them well, which presents a massive opportunity for someone like you who is willing to take things seriously. Infographics need to be unique and packed full of useful stats and processes. If your infographic is just an adaption of something that has already been created, the chances are that it won’t be very popular.
Take this trucker’s fuel efficiency infographic for example; it contains useful stats on fuel efficiency as well as recommendations from the company on how to improve your driving from a fuel efficiency standpoint.
The information is unique and well targeted towards a specific niche, which means that theoretically the infographic will not only provide value to people who visit the Truck Locator website, it is also a useful resource that can be shared easily across multiple online publishers. Consequently, there are potentially immense SEO and brand awareness benefits to be had.
Slideshare presentations
Slideshare has over 60 million global users and is the world’s largest content marketing platform. As the name suggests, Slideshare enables you to deliver presentations which users can click through slide-by-slide, it’s just like being back in class.
You can also upload PDFs, webinars, videos and much more, which is why the system is so popular and a great way of distributing your content and establishing your business as a leading authority.
Power pages
If you aren’t already familiar with them, power pages are long pieces of content that are used for keyword phrasing and they are a killer piece of linkable content. This Student’s Guide to Finding Accommodation from Robert Irving Burns is a fantastic example.
In 2015, set yourself the task of analysing your current content and popular topics with the intention of creating a few power pages. If you produce an excellent piece of content and promote it through the correct channels you’ll find that people will be happy to link to it.
Webinars
Webinars are a fantastic content marketing technique that can reach extremely large audiences through social channels. Think about a topic for a webinar that will be of interest to your target audience – ideally something that hasn’t already been done 1,000 times.
Invite clients and potential customers and you can talk about your latest products, answer common questions or provide some expert insight into specific areas of your industry. If your content is of value to attendees, you’ll see awareness skyrocket and ultimately people will be more inclined to purchase from you.
Video
Content is now far more than just a few words on a page, no, there are far more engaging ways that we can deliver great content to our readers, and one of the best ways of doing this is through video.
The types of videos that you may want to produce will vary according to your business, but explainer videos tend to be extremely popular. You can show people how to use your latest product, shed light on some recent legislation changes or anything else that you think will be of value to your audience.
Think about the problems your customers and prospects face and centre your content on those. If people find it of interest you could just see your business go viral!
